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Kiss Your Current Conversion Rate Goodbye (Travel Tuesday)
I’ve been talking a fair bit over the last few weeks about how upcoming search enhancements will influence behavior among consumers, particularly due to mobile and voice-powered search. Today, I’d like...
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Thinks Out Loud Episode 30: The Rise of AGFAM (Apple, Google, Facebook,...
Headlines YES! Amazon Will Start Delivering Your Groceries – Business Insider Google Shopping Express, AmazonFresh: Which mega-company will succeed in revolutionizing shopping? – Slate Magazine Thinks...
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E-commerce Up 16% YOY, M-commerce 24%. What More Do You Need to Know?
comScore reports e-commerce spending increased 16% year-on-year in the second quarter, to $49.8 Billion in the quarter. As the article notes: “E-commerce accounted for 9.6 percent of consumers’...
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Why E-commerce Keeps Growing. And Why it Still Will. Thinks Out Loud Episode 39
Why E-commerce Keeps Growing and Why it Still Will Headlines E-commerce? Retail? It’s Just Shopping: Thinks Out Loud Episode 38 E-commerce up 16% YOY. M-commerce up 24%. What More Do You Need to Know?...
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Solving for “Why”: The Myth of More
Business, and marketing specifically, often focuses on “more.” But here’s a question for you: Is more always better? I’d argue that cases exist where “more” isn’t always a good thing, at least not in...
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How Do You Know Your Social or Mobile Marketing is Working? (Travel Tuesday)
I’m amazed when businesses tell me their social or mobile marketing activities aren’t generating any value for their business. In an era when guests read and post reviews or compare prices from their...
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What’s E-commerce Mean Today, Anyway? Thinks Out Loud Episode 46
What’s E-commerce Mean Today Anyway? Headlines Mondelez Planning ‘Smart Shelves’ in Stores by 2015 Apple’s Secret Retail Weapon Is Already in Your Pocket – Businessweek Tim Cook on Apple’s New Retail...
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Retailers and Consumer Tracking: One Fatal Mistake to Avoid
Further blurring the lines between e-commerce and “just plain ol’ shopping,” The Wall Street Journal’s Digits blog today highlights how tracking companies plan to notify in-store shoppers about...
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Why Doesn’t Social Shopping Work?
eMarketer has some fantastic new research out that shows Millennials use different social networks throughout their purchase path to post comments and buy assorted types of product. It’s a crucial fact...
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10 Key Posts about Millennials and Mobile: E-commerce Link Digest
For a long time, I curated a link digest every Friday featuring interesting articles and posts about e-commerce and Internet marketing. And, though it’s been a while since my last one, I’ve gotten a...
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